Lean team. Legendary work.

We're a compact, AI-first, fully remote team that unlocks exponential revenue for publishers in Web3, iGaming & sports. Fewer people, bigger mandates, higher margins — and outsized impact for everyone who builds here.

Our Vision

The agency model is broken.
We're the replacement.

Traditional agencies are bloated, slow, and misaligned — paid by the hour whether they perform or not. We believe a small team, armed with AI and real ownership, can out-execute companies at least 10x its size.

So that's what we're building: a lean, AI-native, partnership-first growth engine for Web3, iGaming and sports — one that shares the upside with the publishers and the people who create it. Over $100M in shareholder value unlocked is just the start.

Our Core Values

What we run on

We Own Outcomes

01 / 04

<7
people · fully autonomous · AI-first
Our Operating Principle

The two-pizza rule

We believe in Jeff Bezos's two-pizza team: if a team is too big to be fed by a single pizza, it's too big. The moment we can't share one pizza, we've outgrown ourselves — so we don't. Today we're a team of fewer than seven people, fully autonomous and equipped with the best AI on the planet. That's not a constraint — it's our edge.

Life at Upshift

A place where lean teams do their best work

We're remote-first with a small HQ in Cyprus — everyone else works from wherever they do their best work. No layers, no busywork, no billable-hour theatre. Just exceptional people working directly on revenue, with the autonomy and AI tooling to punch far above their weight.

  • Work whenever, wherever — fully remote with flexible hours. Small HQ in Cyprus; the rest of us work from anywhere.
  • Competitive pay + big upside — a strong base plus a high-margin, performance-based bonus structure.
  • Co-working on us — based outside Cyprus? We cover a co-working space wherever you are.
  • Annual team reunion — once a year we fly the whole team to Cyprus to celebrate and reconnect.
  • AI-first toolkit — the best tools so you ship 10x, not 1x.
  • Real ownership — own a vertical, a partner, an outcome.

Small team. Big results.

We've helped unlock over $100M in shareholder value — with a fraction of the headcount of a traditional agency.

10x Output

AI leverage per person.

Remote-First

Async, global, flexible.

True Ownership

Outcomes, not tickets.

Career Accelerator

Join Upshift, leave world-class in AI

This isn't just a job — it's a full AI boot camp. You'll work hands-on with the most advanced AI tools and workflows in the industry, applied to real revenue every single day.

Frontier AI, daily

Work with the best models and agentic workflows on real revenue problems — not toy demos or slideware.

Learn to 10x

Master the systems and automation that let a tiny team out-execute companies at least 10x its size.

Career-proof yourself

Leave as one of the most AI-capable operators in iGaming, Web3 and sports — the kind any company fights to hire.

Come to add value here — leave able to add value anywhere. The skills you build at Upshift make you one of the most valuable people in any room, for the rest of your career.

Open Roles

Come build with us

We're growing deliberately and we hire for culture first. If you're exceptional in your vertical, energised by lean AI-first operating, and you see yourself in our values — let's talk.

Our #1 hiring criterion is culture & fit. Only apply if you genuinely believe you fit our core values — otherwise, you and I won't be a happy couple. 😅

Senior SEO / Evergreen Crypto & Fintech Editor

Lead, edit and improve high-intent crypto & fintech evergreen content for CryptoSlate — reviews, guides and comparisons.

Remote Full-time / Contract CryptoSlate Editorial · SEO · AI
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Head of Product

Own CryptoSlate's product roadmap end-to-end — strategy through release — across reviews, comparisons and commercial verticals.

Remote · CET overlap Full-time freelance CryptoSlate Product · Growth
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Head of Technology

Architect and build an ambitious new platform from the ground up — lead the engineering effort and partner with product to ship features fast.

Remote · CET overlap Full-time contract UpShift Media Platform Build · Leadership
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Don't see your role?

We're always open to exceptional performance marketers, AI builders, and vertical specialists. Pitch us.

Remote Open application
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★ For the love of the game

In it because you're obsessed?

Most of our best people never answered a job post. They came because they live and breathe iGaming, Web3, and sports — and they're hungry to see what AI can do to these industries. If that's you, don't wait for the perfect listing. Tell us why you're in it, and let's build something legendary together.

Tell Us Your Story
Let's Talk

Ready to do the best work of your career?

Tell us what you're great at and how you'd move the number. We read every message.

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